Austroads is looking for a talented and creative person to develop media strategies and advise on and implement project-based stakeholder engagement activities.
Based in either Sydney or Melbourne, the Senior Stakeholder Engagement and Media Officer will develop and deliver media and communications strategies to shape public and stakeholder debate about Australasian transport operations and policy.
The role is responsible for raising Austroads’ public profile as a leading voice in road transport on mobility, road safety, transport infrastructure and resilience. The incumbent will need to build relationships with the media and proactively identify media opportunities.
The role is responsible for:
- Developing communications strategies on priority policy and project issues in collaboration and alignment with multiple internal stakeholders.
- Collaborating with project teams to help identify stakeholders, understand stakeholder contexts
and needs, and develop stakeholder communications strategies that support behaviour change
and policy shifts. - Translating complex policy topics into compelling media releases, website copy, speaking points,
social media posts, opinion pieces, video scripts and other communications assets. - Building and maintaining excellent relationships with key media outlets, trade and industry
associations, academia, and other groups with an interest in road transport. This requires
proactive outreach to develop these relationships and the use of multiple channels. - Representing Austroads as a media contact, providing a trusted source for media stakeholders,
and providing media counsel to Austroads leaders. - Mitigation of potential reputational damage to the organisation through strong issues identification
and management. Overseeing the preparation of responses to significant issues. - Establishing campaign or project performance indicators and reporting relating to
communications activities to drive and track performance. - Coaching and advising the Communications Team to upskill in relation to media strategies and
communications. - Note: some travel within Australia and New Zealand may be required.
Qualifications, Knowledge, and Experience:
The Senior Stakeholder Engagement and Media Officer will possess:
- Exceptional communication and strategy skills, with a capacity to build relationships with journalists and other opinion leaders.
- Experience working in communication in a public policy environment, and an understanding of the
challenges of communicating policy change with a complex stakeholder base. - Exceptional oral and written communication skills.
- Experience coordinating, delivering and evaluating multi-channel communication strategies.
- Experience responding to media inquiries and building effective relationships with journalists and
media analysts. - Experience identifying and categorising stakeholders and understanding the different communication needs of different stakeholder groups.
- Experience identifying emerging risks and counselling senior stakeholders on communication
strategies to mitigate risk. - Microsoft Office skills including Word, Excel and PowerPoint.
- Experience negotiating project timeframes and building strong organisational relationships.
- A knowledge of government decision making processes and procedures would be highly regarded.
- A communication or marketing qualification would be highly regarded.
Personal qualities:
A successful candidate will need to present a professional image and build strong relationships across the enterprise. Specifically, the role requires:
- A service focussed approach
- Self management and personal leadership
- Sound judgement and problem solving skills
- Strong networking and teamworking skills
- A culture of task delivery and project closure
- An eye for detail
- An ability to translate strategy into action
- A commitment to ongoing personal development and learning
- Comfort working in an environment which is constantly evolving
- Professional ethics and integrity.
View a copy of the position description
For more information or to express interest in this role, please use our online form to contact our Human Resources Manager.
Last updated on 2 February 2024